Teafreshing: Passion Project

My goal for this project was to create a simplistic, energetic, and contemporary tea brand that all tea lovers can enjoy. I needed to generate a brand name, logo, and packaging for the brand. I wanted to include simplistic illustrations on the packaging in a way that leads the viewers eye around the box.

For this brand, the tea company’s goal is to promote their naturally refreshing tea. I knew the logo needed to be unique and memorable, while corresponding with the packaging design.

The colors I used throughout the brand are bright and cheerful. Each box includes a simplistic color palette consisting of 3 monochromatic shades, as well as some additional elements throughout the packaging.